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The promoters of commercialized entertainment exonerate themselves by referring to the fact that they are giving the masses what they want. This is an ideology appropriate to commercial purposes: the less the mass discriminates, the greater the possibility of selling cultural commodities indiscriminately. Yet this ideology of vested interest cannot be dismissed so easily. It is not possible completely to deny that mass consciousness can be molded by the operative agencies only because the masses “want this stuff.”

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-Theodor W. Adorno (1903-1969)
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