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Ten LAWS

1 > REDUCE — The simplest way to achieve simplicity is through thoughtful reduction.
2 > ORGANIZE — Organization makes a system of many appear fewer.
3 > TIME — Savings in time feel like simplicity.
4 > LEARN – Knowledge makes everything simpler.
5 > DIFFERENCES — Simplicity and complexity need each other.
6 > CONTEXT — What lies in the periphery of simplicity is definitely not peripheral
7 > EMOTION — More emotions are better than less.
8 > TRUST — In simplicity we trust.
9 > FAILURE — Some things can never be made simple.
10 > THE ONE — SIMPLICITY IS ABOUT SUBSTRACTING THE OBVIOUS, AND ADDING THE MEANINGFUL

Three KEYS

1 > AWAY — More appears like less by simply moving it far, far away.
2 > OPEN — Openness simplifies complexity.
3 > POWER — Use less, gain more.

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John Maeda : The Laws of Simplicity

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